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Spatial configuration of places cannot be considered the only driver of life in the city, as online interactions take a role in the process that must be acknowledged. Unprecedented tools, methods, techniques and trans-disciplinary perspectives are currently being tested and deployed in this new field of research.

Architectural design projects listed here were developed in Jaime Sepulcre Arquitecturas in Elche, Spain (2015-2016) in COCO Studio in Alicante, Spain (2017), in BERSAM Gestión Arquitectónica in El Campello, Spain (2018), or as freelance work (2017-2019).

see more projects in:

graphic, web, and product design




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*Undergoing restructuring

see also "Digital City Science"

In recent years, big data and in particular social media data have been used to observe the city and define new areas of study that allow researchers to set different approaches to acquire knowledge about the city.


“They have created opportunities to visualize and explore human-environment connections that were previously invisible”.


These new approaches make scholars and planners capable of studying intangible parameters linked to places  through layers of information. 

These layers allow to define invisible image of the city beyond its spatial form through the study of data. In other words, this approach to the city would be formed by a set of individual significations, experiences and perceptions that constitute complex system with a phenomenological approach. Cities are a hybrid space where intangible layers merge with physical space.

Data visualization and GIS tools allow us to extract socio-spatial information from raw data sources and make it suitable for urban analysis and evaluation.

Projects listed here are developed within great multi-disciplinary teams at SPIN UNIT Lab Helsinki, Finland; SPIN UNIT Tallinn, Estonia, and the CityScienceLab* at HafenCity University in Hamburg, Germany.



The novelty of this research field and the enormous creative and evolutionary capacity of data platforms aim to be initial approaches that provide a multidisciplinary discourse to support further studies on why and how to look at cities, acknowledging their multiple and contemporary dimensions, and testing innovative methods and perspectives to exploit these resources. 

These academic work is performed as a part of research at the University of Alicante, Spain (2015-2019), as R+D in SPIN Unit Lab Helsink-Tallinn (2016-ongoing), at the HafenCity University in Hamburg, Germany (2018-ongoing) or as independent work.

Some of the papers listed here were also presented in international symposiums and congresses.

read more:

Interview by SocialScienceLab in Digital October Center, Moscow

coming soon

López Baeza, J., Jörg Rainer Noennig, Vanessa Weber,  Arnaud Grignard, Ariel Noyman, Kent Larson, Sebastian Saxe, Ulrich Baldauf (2021) Testing optimization scenarios of cruise passenger ground transportation using agent-based models and crowd-sourced data. In Petra Ahrweiler and Martin Neumann (Eds): Advances in Social Simulation. Chapter 55


López Baeza J, Bley J, Hartkopf K, Niggemann M, Arias J, Wiedenhöfer A. (2021) Evaluating Cultural Impact in Discursive Space through Digital Footprints. Sustainability 13(7):4043. DOI:

Carpio-Pinedo, J., López Baeza, J. (2021) La producción de identidad  de los nuevos desarrollos urbanos a través del place-based social big data: los crecimientos del área metropolitana de Madrid durante la burbuja inmobiliaria (1990-2012). EURE  Revista latinoamericana de estudios urbano regionales 47(140):5-28. ISSN 0250-7161

Carrasco Hortal, Jose; García Valero, Benito; Francés García, Francisco; Carratalá Puertas, Liberto; López Baeza, Jesús (2020). Habitar Yoknapatawpha. Teoría y técnicas de la poética cognitiva y la lingüística estructural para animar historias en un paisaje rural ficticio. In Roig Vila (Ed.) La docencia en la Enseñanza Superior. Nuevas aportaciones desde la investigación e innovación educativas. pp.1132-1143. Editorial Octaedro. Alicante. ISBN: 978-84-18348-11-2

Hortal, J. C., Valero, B. G., & Baeza, J. L. (2020). Transcultures and Communities: Exercises on validation and design of tales of migration. Charrette, 6(2), 11-29.

Carrasco Hortal, J., & López Baeza, J. (2020). Image Tagging and Gearing Resources applied to students’ graphic materials: Learning techniques in pursuit of Inclusiveness for Urban and Landscape Design. Research in Urbanism Series, 6, 171-188. ISSN 1875-0192.

López Baeza, J. (2020). La mirada de Adolf Loos sobre el café vienés como tercer lugar. Páginas (Rosario): Revista Digital de la Escuela de Historia, 12(29), 10. ISSN 1851-992X

Cerrone, D., López Baeza, J., & Lehtovuori, P. (2020). Optional and necessary activities: operationalising Jan Gehl's analysis of urban space with Foursquare data. International Journal of Knowledge-Based Development, 11(1), 68-79. Chicago. ISSN: 2040-4476

López Baeza, J., Jörg Rainer Noennig, Vanessa Weber,  Arnaud Grignard, Ariel Noyman, Kent Larson, Sebastian Saxe, Ulrich Baldauf (2020) Mobility solutions for cruise passenger transfer: An exploration of scenarios using agent-based simulation models. In Müller, B., Meyer, G. (eds) Towards User-Centric Transport in Europe 2. Enablers of Inclusive, Seamless and Sustainable Mobility, LNMOB, pp. 1–13. Berlin: Springer. ISBN 978-3-030-38027-4

López Baeza, J. (2020) Unveiling urban dynamics: An exploration of tools and methods using crowd-sourced data for the study of urban space. [Phd dissertation] University of Alicante.

Carrasco, Jose, García Valero Benito, Francés, Francisco, Lucas, Aristida, Carratalá, Liberto, Jesús López Baeza (2019) Migrant Tools: recursos de aprendizaje para un mundo de entidades en tránsito. In Lledó Carreres, A & Antolí Martçinez, J. M. (eds.) Redes-Innovaestic 2019. Libro de Actas. pp 387-389. ISBN: 978-84-09-07185-2

Carrasco Hortal, J., Abellán Alarcón, A., García-Valero, B. E., Tortosa, V., Francés, F., Carratalá, L., ... & López Baeza, J. (2019). Viceversos, prácticas docentes compartidas entre Humanidades, Ciencias Sociales y Arquitectura. En: Roig-Vila, Rosabel (coord.). Memòries del Programa de Xarxes-I3CE de qualitat, innovació i investigació en docència universitària. Convocatòria 2018-19. pp. 1355-1377. ISBN 978-84-09-15746-4.

López Baeza, Jesús; Carrasco Hortal, José; Abellán Alarcón, Antonio; Carratalá Puertas, Liberto; Francés García, Francisco; Llorca Asensi, Elena (2018)  Sobre la percepción: Etiquetado de material gráfico en talleres compartidos por Arquitectura y Sociología del Derecho. In Roig Vila (Ed.) El compromiso académico y social a través de la investigación e innovación educativas en la Enseñanza Superior. pp 646-656 Editorial Octaedro. Alicante. ISBN: 978-84-17219-25-3

Cerrone, D., López Baeza, J., Lehtovuori, P.  (2018)  Integrative Urbanism: Using Social Media to Map Activity Patterns for Decision-Making Assessment IFKAD 2018 Societal Impact of Knowledge and Design. Delft. ISBN:  ISBN: 978-88-96687-11-6

Tomás Castelló, P., López Baeza, J. Pastor, C. (2018) Use of applications with georeferenced contacts 'dating apps' to identify creative areas WIT Transactions on The Built Environment 179 (2018): 197-207. ISSN: 1743-3509

López Baeza, J. (2017) Urban Metamorphology Lab Alicante. Workshop Report. University of Alicante. Alicante. ISBN 978-84-16989-85-0

López Baeza, J., Männigo, K., Cerrone, D.  (2017) Comparing two methods for Urban Complexity calculation using Shannon-Wiener index. Case Study: Schiedam, Netherlands. Computational Methods and Experimental Measurements XVIII. WIT Transactions on Engineering Sciences. ISBN 978-1-78466-201-1

Lazzarini, L. & López Baeza, J. (2017) “La Strada dei Funghi”: studiare la percezione delle trasformazioni urbane attraverso Instagram. Urbanistica. Rivista trimestrale dell'Istituto Nazionale di Urbanistica INU. Roma. Publisher: INU Edizioni Srl. May 2017 ISSN 0042-1022 

López Baeza, J., Serrano Estrada, L., Nolasco Cirugeda, A. (2016) Percepción y uso social de una transformación urbana a través del social media. Las setas gigantes de la calle San Francisco [i2] Investigación e Innovación en Arquitectura y Territorio Vol 5.2. Alicante. Publisher: Departamento de Expresión Gráfica y Cartografía. Escuela Politécnica Superior. Universidad de Alicante. ISSN 2341-0515 

Lazzarini, L. & López Baeza, J. (2016) The Mushrooms' Lesson: Instagram as a tool to evaluate users' perception of urban transformations. In: Talia, M., ed. (2016), A new cycle of Urban Planning between Tactic and Strategy, Roma-Milano: Planum Publisher, pp. 178-184. ISBN 978-88-9923705-9 

López Baeza, J. (2016) Wien 1010. [Master's dissertation] Universidad de Alicante

A. Nolasco Cirugeda; L. Serrano Estrada; P. Martí Ciriquián; J. López Baeza. (2016) La sala de exposiciones: un nuevo espacio para la difusión de algunos resultados docentes. En Tortosa Ybáñez, María Teresa; Grau Company, Salvador; Álvarez Teruel, José Daniel (coords.). XIV Jornades de Xarxes d ́Investigació en Docència Universitària. Investigació, innovació i ensenyament universitari: enfocaments pluridisciplinaris. Alacant: Universitat d'Alacant, Institut de Ciències de l'Educació, 2016. 3131 p. ISBN 978-84-608-7976-3 

Birret, C. López Baeza, J. Starzer, M. Weinzinger, A. (2015) Children’s perception of confort zones in public space. In Knierbein, S (2015) My Place, their Place, our Place. Urban Culture, Public Space and Knowledge – Education and Difference. Vienna. Stadtteilplanung Flächennutzung. ISBN 978-3-903003-01-9 

López Baeza, J. (2015) La Cohesión Social desde las Redes Sociales: El caso de la Calle San Francisco. [Bachelor dissertation]. Universidad de Alicante. URI 



academic work



public lectures and courses

(2020) Amenities are the machine – HafenCity Universität Hamburg

(2020) Grasbrook CityScope – Forschungstag an der HafenCity Universität Hamburg

(2020) Digital City Science: using data for the study of urban space - Bilkent Üniversitesi, Ankara

(2020) Collaboration Without Confusion - CityScience Summit, Guadalajara Mexico

(2020) The Image of the Liquid City - Projekttreffen Neurourbanistik Berlin

(2020) Projeter l'architecture, aux carrefours du numérique et du vivant - ENSAPVS Paris

(2019) History of European Urban Planning Gengdan Institute - Beijing University of Technology

(2019) Mapping social infrastructure Gengdan Institute - Beijing University of Technology

(2019) Tourism without crowds - CityScience Summit, Hamburg.

(2019) GeoSpatial Summer School - Department of Geoinformatics - Palacký University Olomouc

(2019) Social Media Data Analysis: Attractivity of Places - HafenCity Universität Hamburg

(2019) Multi-Agent Systems in Urban Design - HafenCity Universität Hamburg

(2018) History of European Urban Planning Gengdan Institute - Beijing University of Technology

(2018) Mapping social infrastructure Gengdan Institute - Beijing University of Technology

(2018) Tagging Journeys: Workshop  University of Alicante.

(2018) Digital Science Night: Whackathon and Science Slam Fundbureau Hamburg

(2018) Simposium Urban studies in education and research TU Dresden

(2018) Kaupunkitutkimus jalkautuu Jätkäsaareen Jatkasaari Helsinki

(2018) IFKAD International Forum on Knowledge and Asset Dynamics  TU Delft

(2018) Tooling the tagging: Workshop University of Alicante.

(2018) 1st International Conference on Urban Growth  Wessex Institute.

(2018) Sharing Cities Shaping Cities  Politecnico di Milano.

(2017) Urban metaMorphology Lab Oulu Oulu University of Technology

(2017) Social Science Lab  / SSL Workshop Digital October Moscow 

(2017) Social Science Lab  / SSL Workshop Biennale Center Yekaterinburg.

(2017) 18th Conference on Computational Methods & Experimental Measurements Wessex Institute

(2017) Urban metaMorphology Lab Alicante University of Alicante. 

(2017) Urban metaMorphology Lab Tampere Tampere University of Technology.

(2017) Interactivos?'17 Medialab-Prado Madrid.

(2017) Urban metaMorphology Lab Turku University of Turku

(2016) Urbanpromo XIII Edizione Progetto Paese Triennale di Milano.

(2016) La Ciudad desde las Redes Sociales MUA Museo de la Universidad de Alicante. 

Pictures by SocialScienceLab during workshops and conferences in Moscow and Yekaterinburg.







Dr. Jesús López Baeza holds a PhD in Architecture. He works as Science Lead in Digital City Science - HafenCity Universität Hamburg, and Project Architect in SPIN Unit Lab Helsinki. He has led and participated in several national and international projects in Europe and Asia. Part of his work encompasses social cohesion, activities and livability of urban spaces, and citizen preferences in urban public spaces, urban identity production, spatial perception, agent-based modeling, among other dynamics in the field of advanced socio-spatial analysis.


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