• White Instagram Icon
  • White Flickr Icon
  • White LinkedIn Icon
  • White Pinterest Icon
  • White Facebook Icon

You are looking at the city of Hamburg's Foursquare data in September 2017.

data in the city



In recent years, big data and in particular social media data have been used to observe the city and define new areas of study that allow researchers to set different approaches to acquire knowledge about the city. “They have created opportunities to visualize and explore human-environment connections that were previously invisible”. These new approaches make scholars and planners capable of studying intangible parameters linked to places  through layers of information. 

These layers allow to define invisible image of the city beyond its spatial form through the study of data. In other words, this approach to the city would be formed by a set of individual significations, experiences and perceptions that constitute complex system with a phenomenological approach. Cities are a hybrid space where intangible layers merge with physical space.

Data visualization and GIS tools allow us to extract socio-spatial information from raw data sources and make it suitable for urban analysis and evaluation.


architectural design


The research and further design or intervention in the physical space through the study of these infinite small-scale observations places social media research within the field of urban tactics defined by de Certeau as a method of addressing urban issues. They are mainly related to place mapping and representation of values and meanings linked to places “being a part of the cultural sociology of space, flows and mobilities are addressed as a key dimension in understanding material practices in society” inducing new behaviors by a transformed spatiality of social life. 

Data visualization and GIS tools allow us to extract socio-spatial information from raw data sources and make it suitable for urban analysis and evaluation.


graphic and product design

diseño gráfico y del producto


Fields of research are related to the use of new technologies of data within the field of urban studies; from the theoretical  framework to which they are attached, to specific computations  and indexes. 

Topics are close to urban complexity, social cohesion, economic activity, livability of urban spaces, and citizen preferences, among other dynamics.

These academic work is performed as a part of a PhD thesis in the University of Alicante, as R+D in SPIN Unit, or independently.

Some of the papers described here are also presented in international symposiums and congresses.

Interview by SocialScienceLab in Digital October Center, Moscow

coming soon

López Baeza, J., Jörg Rainer Noennig, Vanessa Weber,  Arnaud Grignard, Ariel Noyman, Kent Larson, Sebastian Saxe, Ulrich Baldauf (2021) Testing optimization scenarios of cruise passenger ground transportation using agent-based models and crowd-sourced data.

Carpio-Pinedo, J., López Baeza, J. (2021) La producción de identidad  de los nuevos desarrollos urbanos a través del place-based social big data: los crecimientos del área metropolitana de Madrid durante la burbuja inmobiliaria (1990-2012). EURE


López Baeza, J. (2020). La mirada de Adolf Loos sobre el café vienés como tercer lugar. Páginas (Rosario): Revista Digital de la Escuela de Historia, 12(29), 10. ISSN 1851-992X

Cerrone, D., López Baeza, J., & Lehtovuori, P. (2020). Optional and necessary activities: operationalising Jan Gehl's analysis of urban space with Foursquare data. International Journal of Knowledge-Based Development, 11(1), 68-79. Chicago. ISSN: 2040-4476

López Baeza, J., Jörg Rainer Noennig, Vanessa Weber,  Arnaud Grignard, Ariel Noyman, Kent Larson, Sebastian Saxe, Ulrich Baldauf (2020) Mobility solutions for cruise passenger transfer: An exploration of scenarios using agent-based simulation models. In Müller, B., Meyer, G. (eds) Towards User-Centric Transport in Europe 2. Enablers of Inclusive, Seamless and Sustainable Mobility, LNMOB, pp. 1–13. Berlin: Springer. ISBN 978-3-030-38027-4

López Baeza, J. (2020) Unveiling urban dynamics: An exploration of tools and methods using crowd-sourced data for the study of urban space. [Phd dissertation] University of Alicante.

Carrasco, Jose, García Valero Benito, Francés, Francisco, Lucas, Aristida, Carratalá, Liberto, Jesús López Baeza (2019) Migrant Tools: recursos de aprendizaje para un mundo de entidades en tránsito. In Lledó Carreres, A & Antolí Martçinez, J. M. (eds.) Redes-Innovaestic 2019. Libro de Actas. pp 387-389. ISBN: 978-84-09-07185-2

López Baeza, Jesús; Carrasco Hortal, José; Abellán Alarcón, Antonio; Carratalá Puertas, Liberto; Francés García, Francisco; Llorca Asensi, Elena (2018)  Sobre la percepción: Etiquetado de material gráfico en talleres compartidos por Arquitectura y Sociología del Derecho. El compromiso académico y social a través de la investigación e innovación educativas en la Enseñanza Superior. pp 646-656 Editorial Octaedro. Alicante. ISBN: 978-84-17219-25-3

Cerrone, D., López Baeza, J., Lehtovuori, P.  (2018)  Integrative Urbanism: Using Social Media to Map Activity Patterns for Decision-Making Assessment IFKAD 2018 Societal Impact of Knowledge and Design. Delft. ISBN:  ISBN: 978-88-96687-11-6

Tomás Castelló, P., López Baeza, J. Pastor, C. (2018) Use of applications with georeferenced contacts 'dating apps' to identify creative areas WIT Transactions on The Built Environment 179 (2018): 197-207. ISSN: 1743-3509

López Baeza, J. (2017) Urban Metamorphology Lab Alicante. Workshop Report. University of Alicante. Alicante. ISBN 978-84-16989-85-0

López Baeza, J., Männigo, K., Cerrone, D.  (2017) Comparing two methods for Urban Complexity calculation using Shannon-Wiener index. Case Study: Schiedam, Netherlands. Computational Methods and Experimental Measurements XVIII. WIT Transactions on Engineering Sciences. ISBN 978-1-78466-201-1

Lazzarini, L. & López Baeza, J. (2017) “La Strada dei Funghi”: studiare la percezione delle trasformazioni urbane attraverso Instagram. Urbanistica. Rivista trimestrale dell'Istituto Nazionale di Urbanistica INU. Roma. Publisher: INU Edizioni Srl. May 2017 ISSN 0042-1022 

López Baeza, J., Serrano Estrada, L., Nolasco Cirugeda, A. (2016) Percepción y uso social de una transformación urbana a través del social media. Las setas gigantes de la calle San Francisco [i2] Investigación e Innovación en Arquitectura y Territorio Vol 5.2. Alicante. Publisher: Departamento de Expresión Gráfica y Cartografía. Escuela Politécnica Superior. Universidad de Alicante. ISSN 2341-0515 

Lazzarini, L. & López Baeza, J. (2016) The Mushrooms' Lesson: Instagram as a tool to evaluate users' perception of urban transformations. In: Talia, M., ed. (2016), A new cycle of Urban Planning between Tactic and Strategy, Roma-Milano: Planum Publisher, pp. 178-184. ISBN 978-88-9923705-9 

López Baeza, J. (2016) Wien 1010. [Master's dissertation] Universidad de Alicante

A. Nolasco Cirugeda; L. Serrano Estrada; P. Martí Ciriquián; J. López Baeza. (2016) La sala de exposiciones: un nuevo espacio para la difusión de algunos resultados docentes. En Tortosa Ybáñez, María Teresa; Grau Company, Salvador; Álvarez Teruel, José Daniel (coords.). XIV Jornades de Xarxes d ́Investigació en Docència Universitària. Investigació, innovació i ensenyament universitari: enfocaments pluridisciplinaris. Alacant: Universitat d'Alacant, Institut de Ciències de l'Educació, 2016. 3131 p. ISBN 978-84-608-7976-3 

Birret, C. López Baeza, J. Starzer, M. Weinzinger, A. (2015) Childen’s perception of confort zones in public space. / Publicado en Knierbein, S (2015) My Place, their Place, our Place. Urban Culture, Public Space and Knowledge – Education and Difference. Vienna. Stadtteilplanung Flächennutzung. ISBN 978-3-903003-01-9 

López Baeza, J. (2015) La Cohesión Social desde las Redes Sociales: El caso de la Calle San Francisco. [Bachelor dissertation]. Universidad de Alicante. URI http://hdl.handle.net/10045/49469 


investigación académica

academic work

events and workshops

eventos y talleres

(2020) The Image of the Liquid City - Projekttreffen Neurourbanistik

(2020) Projeter l'architecture, aux carrefours du numérique et du vivant - ENSAPVS Paris

(2019) History of European Urban Planning Gengdan Institute - Beijing University of Technology

(2019) Mapping social infrastructure Gengdan Institute - Beijing University of Technology

(2019) Tourism without crowds - CityScience Summit, Hamburg.

(2019) GeoSpatial Summer School - Department of Geoinformatics - Palacký University Olomouc

(2019) Social Media Data Analysis: Attractivity of Places - HafenCity Universität Hamburg

(2019) Multi-Agent Systems in Urban DesignHafenCity Universität Hamburg

(2018) History of European Urban Planning Gengdan Institute - Beijing University of Technology

(2018) Mapping social infrastructure Gengdan Institute - Beijing University of Technology

(2018) Tagging Journeys: Workshop  University of Alicante.

(2018) Digital Science Night: Whackathon and Science Slam Fundbureau Hamburg

(2018) Simposium Urban studies in education and research TU Dresden

(2018) Kaupunkitutkimus jalkautuu Jätkäsaareen Jatkasaari Helsinki

(2018) IFKAD International Forum on Knowledge and Asset Dynamics  TU Delft

(2018) Tooling the tagging: Workshop University of Alicante.

(2018) 1st International Conference on Urban Growth  Wessex Institute.

(2018) Sharing Cities Shaping Cities  Politecnico di Milano.

(2017) Urban metaMorphology LabºººOulu Oulu University of Technology

(2017) Social Science Lab  / SSL Workshop Digital October Moscow 

(2017) Social Science Lab  / SSL Workshop Biennale Center Yekaterinburg.

(2017) 18th Conference on Computational Methods & Experimental Measurements Wessex Institute

(2017) Urban metaMorphology LabºººAlicante University of Alicante. 

(2017) Urban metaMorphology LabºººTampere Tampere University of Technology.

(2017) Interactivos?'17 Medialab-Prado Madrid.

(2017) Urban metaMorphology LabºººTurku University of Turku

(2016) Urbanpromo XIII Edizione Progetto Paese Triennale di Milano.

(2016) La Ciudad desde las Redes Sociales MUA Museo de la Universidad de Alicante. 

Pictures by SocialScienceLab during workshops and conferences in Moscow and Yekaterinburg.



  • Black Instagram Icon
  • Black Flickr Icon
  • Black LinkedIn Icon
  • Black Pinterest Icon
  • Black Facebook Icon

Jesús López Baeza is a PhD in Architecture. He works as Science Lead in CityScienceLab - HafenCity Universität Hamburg, and Project Architect in SPIN Unit Lab Helsinki. He has led and participated in several national and international projects in Europe and Asia. Part of his work encompasses social cohesion, activities and livability of urban spaces, and citizen preferences in urban public spaces, urban identity production, spatial perception, agent-based modeling, among other dynamics in the field of advanced socio-spatial analysis.

  • Black Instagram Icon
  • Black Flickr Icon
  • Black LinkedIn Icon
  • Black Pinterest Icon
  • Black Facebook Icon